Topshop LA
Store identity and range of promotional materials designed for new Topshop opening in Los Angeles.
Identity designs and range of promotional materials created for Topshop's new store opening in Los Angeles. Promotional materials include: online GIF’s to be used on social media (online invitation/advertising), risograph printed posters and fold-out event cards, mini in-store lookbooks and sublimation-printed bags.
Aimed at the young, fun and fashion-conscious, the designs relate to the idea of ‘LA’ – acronym of Los Angeles, but also incorporate the idea of fun in the form of ‘LA LA’ (laughing, LaLa Land).
Lookbook layouts
Double-sided event card, with poster overleaf
Designs featured in event card
Promotional materials // Printed tote bag, poster and event card